Fuji X10: What a looker

Fuji have announced the next model in their X range, the Fuji FinePix X10, launching late October at £529.00. What an incredible looking camera!

Our first though, ‘that looks an awful lot like the Leica we had in recently.’ The camera appears tiny in it’s product demo video;

But boasts huge technology inside. Fuji’s newly developed 12 megapixel CMOS EXR sensor can handle both full 1080 HD video and continuous shooting of 7fps, that’s faster than a Canon EOS 60D! The sensor is slightly smaller than that found in the X100, now just 2/3″, to account for the size difference in the cameras. The new X10 is going to have very similar functions to the X100, 3 types of LCD mode, virtual horizon and a big beautiful optical viewfinder. The new viewfinder contains 2 dach prisms and 3 aspherical lenses with a viewing angle of 20 degrees and 85% coverage.

So what’s new? The X10 has zoom. Whilst the X100 may be the reportage camera of choice the X10 is going for versatility. A 28 – 112mm F2.0 – 2.8 Fujinon lens has a nice ring to it, quite literally in fact. The power switch and zoom control are in the same place, the lens barrel rotates to switch the camera on, and then again to control the zoom, not dissimilar from the Canon S95 but Fuji claim the inspiration from the Contax TVS.

With incredible styling, a great lens and big features in a compact body there’s no doubt Fuji are going to continue to experience the success of the X100 with the new FinePix X10 . I just can’t wait to get my hands on one now!

The Fuji FinePix X10 is scheduled for release October/November 2011 with pricing TBC. Check back here regularly for updates, visit castlecameras.co.uk for more information or to place an order and don’t forget to Follow us on Twitter and Like us on Facebook.

UPDATED 9/9/11: Pricing has been confirmed at just £529.00! We are going to continue taking pre-orders until we get stock, estimated for late October. Please get your orders in now if you hope to be among the first to get your hands on this new camera as stock will be limited in the early stages.

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