Hands on: Sony A65 & Sony A77


Stock is coming through of the new Sony Alpha 77 and Alpha 65, Sony’s latest Translucent Mirror cameras. Sony have been at the forefront of innovation since they first appeared with their Alpha range on DSLR’s. Backed by the experience of Konica Minolta the Sony Alpha range have proved popular across the board and have always offered great value for money. The Alpha 77 and 65 both demonstrate just how far SLR cameras have come in a relatively short amount of time.

The Sony Alpha 65.

Sony’s enthusiast DSLR’s have always hit the mark, the Alpha 65 is no exception.

  • 24.3 megapixel Exmor APS HD CMOS sensor
  • 10fps continuous shooting with Full-time Continuous AF
  • AVCHD Full HD Movie at 50 frames per second (Progressive)
  • The worlds first XGA OLED Tru-Finder viewfinder
  • 921,600 dot Xtra Fine LCD monitor with variable angle tilt design.
  • Translucent Mirror technology
  • Steadyshot Inside

So, A LOT of camera. The important question is though, does any of this new technology affect you? The first thing you notice about the A65 is the redesigned body. Sony are constantly reacting to the demands of their users and the 65 really shows this. The Alpha 55, the 65’s little brother, was exceptionally small and powerful, the 65 has been redesigned to fit it’s position in the Sony lineup. Built around ease of use whilst using the new OLED (more on that in a mo) viewfinder the camera body has increased in size slightly to give it a more solid and rugged feel, with new quick access controls that really make this camera feel professional. The newly designed pivot LCD screen also takes a leap forward, combining both vertical and horizontal rotation this is really the perfect blend of the older A550 and A55 models which makes it an absolute joy to use. The A65 feels like a ‘proper camera’ moving back towards a tradition of weighted balance and tough confident finish the A65 is going to be a big hit with people wanting to trade up their older Sony SLR’s and with newer enthusiasts looking to really get the most out of a new purchase.

The Sony Alpha 65 is available for £849.00 with the 18-55mm lens from our Website and In-Store. Stock is due to arrive shortly so keep your eyes peeled on our website or contact us to get your name on the list.

The Sony Alpha 77.

The long awaited replacement to the Alpha 700 has arrived.

  • 24.3 megapixel Exmor APS HD CMOS sensor
  • 12fps Full resolution continuous shooting with Full-time Continuous AF
  • AVCHD Full HD Movie at 50 frames per second (Progressive)
  • The worlds first XGA OLED Tru-Finder viewfinder
  • 921,600 dot Xtra Fine LCD monitor with variable angle tilt design.
  • 1/8000 sec. shutter speed with up to 150,000 activations
  • Steadyshot Inside

This camera has been 3 years in the making. Building upon the success of the A700, arguably one of Sony’s finest DSLR’s to date, the A77 knocks everything out of the park. Designed around a magnesium alloy body, dust and weather sealed across the system and feature packed, is there anything Sony have missed? The Alpha 77 feels instantly comfortable, the control layout and styling all emphasize the quality expected of the camera. The A77 is currently the only translucent mirror camera to feature shooting data in the viewfinder, on the LCD rear screen AND on an LCD top plate display. This means you get accurate shooting information in any mode, from any angle. Combine all the new design and creative features of the A65 and a big, powerful body design to get a camera truly made for the semi-professional market. Both the A65 and A77 have returned to using Sony’s big M series batteries, boasting over 500 shots per charge.

Whether you’re looking to trade up, swap systems or just enter digital photography with the most up to date piece of kit then look no further than the Sony Alpha 77. Stock has turned up and is trickling through as demand is high for this camera. Available for £1099 Body only or £1599 with the exceptional Sony 16-50mmf/2.8 lens. Check the product page for all the info or to order the camera, demand is huge so get in early to guarantee yours.

As per our relationship with Sony all purchases MUST be collected in-store to allow for hands on demonstration, purchasing online simply reserves your camera straight away.

I hope you’ve enjoyed the Hands On approach, if this has wet your appetite for more information then look out for the next blog post on the new technology Sony has bought with these cameras. If the next post rattles the brain too much then don’t forget all our guys have now seen and played with these cameras, call us on 01202 526606 to check stock levels and drop by for some hands on time yourselves to really experience just how good these cameras really are.

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