Sony bring innovation with the new A7, A7R and RX10

Sony have released three sensational new cameras this week.

The Sony A7 and A7R

The A7 is an E-mount camera equipped with a 24.3 megapixel 35mm full-frame image sensor. Featuring a new approximately 3-times faster*1 new-generation image processing engine BIONZ X. It has enhanced Fast Hybrid AF equipped with 35% faster Fast Intelligent AF, a dramatically improved XGA OLED Tru-Finder, great intuitive dial controls, WIFI, a tiltable LCD screen, dust and moisture resistance and a robust magnesium alloy body.

The A7R features the same body design and features as the A7 with the exception of some serious enhancements with the sensor. The A7R has a 36.4 megapixel sensor with no optical low pass filter to give you the ultimate in high resolution image reproduction.

The E-mount lens fitting is the same as the NEX range of cameras, but to compliment the new A7 and A7R Sony have released a new series of full-frame lenses with in what they are calling FE mount. Upon launch there will be 5 lenses available: 1 Sony G lens and 4 Zeiss lenses.

Sony:

FE 70-200 F4 G OSS

Zeiss:

Vario-Tessar T* FE 24-70mm F4 ZA OSS

FE 28-70mm F3.5-5.6 OSS

Sonnar T* FE 35mm F2.8 ZA

Sonnar T* FE 55mm F1.8 ZA

The Sony A7 and A7R will be available to pre-order now. The RRP’s are as follows: Sony A7 £1299, Sony A7R £1699 and Sony A7 kit with FE 28-70mm F3.5-5.6 OSS lens £1549

The Sony RX10

After the massive success Sony has had with the RX series, they have added another camera to the line up which is sure to be a hit, the Sony RX10. Featuring the incredible 1″ sensor from the RX100 and RX100 mk2 image quality will be sensational, combined with the Zeiss lens and advanced video options we expect this to be a big seller.

The RX10 features one lens that works for every scenario. A beautiful Zeiss Vario-Sonnar T* 24-200mm F2.8 lens delivers quality you’d expect from your DSLR camera’s interchangeable lenses. Enjoy bright, beautiful images from wide-angle to telephoto. Optical SteadyShot ensures blur-free images, from stunning portraits with beautifully defocused backgrounds to street scenes and atmospheric interiors.

Expect great focusing with speedy, pin-sharp autofocus that even tracks moving subjects. You’ll get crisp, sharp results every time, thanks to the Direct Drive SSM mechanism that works in harmony with the high-quality lens, 20.2 megapixel 1.0-type back-illuminated Exmor R CMOS sensor and powerful BIONZ X processor.

Tough, light and ready for action the camera’s, rigid magnesium alloy body features dust- and moisture-resistant seams and control seals, giving extra durability when you’re on location.

Framing shots is a pleasure through the high-contrast OLED Tru-Finder that offers crisp edge-to-edge visibility plus a wide viewing angle. There’s also clear, bright 3.0-type White Magic™ 1,229K-dot LCD that tilts up or down for comfortable compositions with the camera held in any position.

Made for better movies, capture sparkling, low-noise Full HD video at 24p or 50p/60p progressive frames per second. Get the right look with full control over P/A/S/M exposure modes. Capture crisp sound with the pro-style external microphone input and level controls. View your footage live on an external monitor, or record directly to your PC or a separate storage device.

Connect with Wi-Fi and transfer photos wirelessly to your iPad, iPhone or Android smartphone. And if you’re using an Xperia™ or NFC-compatible smartphone or tablet, just one touch is all it takes to connect with your mobile. Install PlayMemories Mobile Version 3.0 on your phone and use it as a handy remote to fire the camera’s shutter.

The RX10 will be available to pre-order soon and we expect delivery mid-November. The RRP is £1049

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