Sony announce new lenses!


Sony have announced some very tasty new glass for E-mount cameras. The previously mentioned 70-200 G master is finally with us and an all new 50mm f/1.4 from Zeiss.

FE 70-200mm f/2.8 GM OSS G Master

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These lenses are a big deal for Sony camera users, particular those with full-frame Sony mirrorless A7-series models. The 70-200mm has three advanced lens elements including XA, Super ED, and ED glass components, as well as its Nano AR coating. It features a floating focusing system – a first for a Sony zoom lens – that contributes to a minimum focusing distance of 0.96 meters and ensures AF performance is optimised during still and video shooting, Sony says. The lens includes a Super Sonic Motor (SSM) plus dual linear motors that work together to move large lens elements quickly. It has built-in Optical SteadyShot image stabilisation and a rotating tripod mount that allows the camera to be quickly removed from a connected tripod as needed. The telephoto zoom is dust and moisture resistant with an additional fluorine coating added to the front lens. It also has a focus hold button as well as a focal range limiter.

Available from Castle Cameras from the 29th July, retailing at £2500

FE 50mm f/1.4 Zeiss

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The full-frame, 50mm f/1.4 Zeiss prime features high-precision Advanced Aspherical (AA) and ED glass elements, as well as a Zeiss T* coating. It has a ring drive SSM (in this case, a Super Sonic Wave Motor), 11-bladed circular aperture, an aperture ring, and a moisture-resistant design.

Available from Castle Cameras from the 29th July, retailing at £1500

Sony Teleconverters

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To partner up with the stunning 70-200mm f/2.8 G Master, sony have announced two teleconverters, a 1.4x and a 2x. Extending the performance and possibilities of the 70-200mm G Master, Sports, Action and Wildlife shooters now have a serious option when it comes to lens choice,

Available from Castle Cameras from the 29th July, retailing at £550 each

 

 

Sony G-Master 85mm f/1.4 review by Greg Thurtle


One of our lovely customers, Greg Thurtle has made a review of the new Sony G-Master 85mm f/1.4 lens. Greg is a wedding photographer here in Dorset and has used the lens in anger with very good results. Watch his video review of the lens below, buy your copy from us here

Sony G-Master lenses in stock – probably the sharpest lenses in the world


We were lucky enough to try these amazing lenses from Sony in Thailand earlier this year. We are pleased to say they have hit our shelves and we have them in stock!

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Taken during our recent trip to Thailand, Sony 85mm f/1.4 G-Master

 

Sony have developed the new E Mount G Master lenses to match the performance of the Alpha 7 cameras, delivering ultimate resolution and beautiful bokeh. The range has been launched with a 24-70mm f2.8 and an 85mm f1.4 with the 70-200 f/2.8 to follow.

All three lenses give a stunning performance on the A7R II and A7S II. ‘Bokeh’ refers to the aesthetic quality of the blur produced in the out-of-focus parts of an image produced by a lens. Bokeh has been defined as “the way the lens renders out-of-focus points of light”.  Sony’s precision lens polishing, combined with an eleven blade iris, produces a superbly smooth blur with no trace of banding or irregular shapes. We were shown a series of technical tests comparing the new range to each lens’ competitor. The results were stunning.  Only the Zeiss Batis 85mm f1.8 got close for sharpness.

G Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background. The three lenses are designed to be future proof easily good enough to get the best from an 8k camera. 

They all have the new XA element. An XA (extreme aspherical) element with superlative surface precision works with ED elements  for extraordinary resolution that can capture breathtaking texture and detail. Giving very smooth results, no more jagged edges and creating soft background blue. Superlative surface precision means an accuracy of 1/100 of a micron, 1/100,000 of a millimetre.  Equivalent to a small pebble on a football pitch.  Sony proudly believe that they are the first to achieve this level of precision in manufacture and so unique in offering lenses of this quality.

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Sony FE 24-70 F2.8 GM – Order here, £1800

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Sony FE 85mm F1.4 GM – Order here, £1500

 

Sony factory tour in Thailand – G Master lenses


We were lucky enough to be invited to the Sony production facility in Thailand  where they assemble all the top of the range Sony equipment including the new G Master series lenses, what a treat we where in for!

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Sony have developed the new E Mount G Master lenses to match the performance of the Alpha 7 cameras, delivering ultimate resolution and beautiful bokeh. The range has been launched with a 24-70mm f2.8, a 70-200mm f2.8 and an 85mm f1.4.

sonygmaster

All three lenses gave a stunning performance on the A7R II and A7S II. ‘Bokeh’ refers to the aesthetic quality of the blur produced in the out-of-focus parts of an image produced by a lens. Bokeh has been defined as “the way the lens renders out-of-focus points of light”.  Sony’s precision lens polishing, combined with an eleven blade iris, produces a superbly smooth blur with no trace of banding or irregular shapes. We were shown a series of technical tests comparing the new range to each lens’ competitor. The results were stunning.  Only the Zeiss Batik 85mm f1.8 compared for sharpness.

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G Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background. The three lenses are designed to be future proof easily good enough to get the best from an 8k camera. 

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They all have the new XA element. An XA (extreme aspherical) element with superlative surface precision works with ED elements  for extraordinary resolution that can capture breathtaking texture and detail. Giving very smooth results, no more jagged edges and creating soft background blue. Superlative surface precision means an accuracy of 1/100 of a micron, 1/100,000 of a millimetre.  Equivalent to a small pebble on a football pitch.  Sony proudly believe that they are the first to achieve this level of precision in manufacture and so unique in offering lenses of this quality.

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Sony Thailand are dedicated to producing quality products.  The care that is put into producing each lens and camera is amazing.  We were fortunate to be allowed to see the cameras being assembled with such precision, yes by human hands.

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We only had time to look in on the lens production.  Although we were wearing factory issue slippers, it was insufficient to be allowed into the lens area.  There are two sealed entrances to the lens production lines to keep out dust and ensure that the lenses leave the assembly line in perfect condition.

Available to buy now, shipping in March,  Sony FE 24-70mm f/2.8 GM Sony FE 85mm f/1.4 GM 

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