Fujifilm announce the XF10-24mm f/4 R OIS


The new Fujinon XF lens is a 2.4x zoom lens – equivalent to 15-36mm in 35mm format. Its ultra wide to standard focal length capabilities make it the perfect choice for shooting dynamic, high impact landscapes images with maximum detail from the foreground to the far distance. It also comes into its own when shooting interiors, making small rooms look more impressive, while the maximum F4.0 aperture that is available throughout the zoom range, enables handheld shooting even in low light conditions.

Fujifilm’s introduction of the Fujinon XF10-24mmF4 R OIS means its X mount series can now boast (in 35mm equivalent) focal length options ranging from 15mm to 350mm.

Key features on the Fujinon XF10-24mm lens

  • Newly designed optical system with 4 high-precision aspherical lenses and 3 extra low dispersion glass lenses which maximize performance of the X-Trans sensor.
  • A powerful Optical Image Stabilisation function which boosts the ability to work handheld when shooting in low light.
  • Ghosting is minimized by Fujifilm’s unique HT-EBC*1 multi-layer coating that is applied to all sides of Fujinon lenses.
  • An additional newly developed coating has been added to the reverse side of the front lens in the XF10-24 composition to further reduce the ghosting that typically occurs when using deep concave lenses.
  • Enhanced resolving power at all apertures when used in-conjunction with an X-series camera*2 that incorporates a Lens Modulation Optimizer (LMO) function.
  • Seven-blade aperture diaphragm that helps to create smooth and round bokeh effects.
  • The ability to shoot at an aperture of F4.0 from the lens’ ultra-wide 15mm focal length to its longest at 36mm.
  • A minimum working distance of 24cm means that with macro photography you can capture both the small foreground detail and the wider surroundings to give your subject greater context.
  • Its high-speed AF is achieved via its inner focusing system which drives smaller lenses in the middle or rear lens groups without moving the larger lenses in the front lens groups
  • Thanks to light weight internal lenses and the addition of a stepping motor, the XF10-24mm lens is also very quiet to use.
  • With its precision-made, responsive, and finely-tuned metal aperture and focus rings, you are ensured a superb handling experience.

*1 High Transmittance Electron Beam Coating

*2 As of December 2013 “FUJIFILM X-E2”

Specification Chart : Fujinon XF10-24mmF4 R OIS

Name XF10-24mmF4 R OIS
Lens configuration 14 elements in 10 groups
(includes 4 aspherical and 3 extra low dispersion elements)
Focal length f=10-24mm
(35mm format equivalent) (15-36mm)
Angle of view 110°- 61.2°
Max. aperture F4
Min. aperture F22
Aperture control
Number of blades 7 (rounded diaphragm opening)
Step size 1/3 EV (16 steps)
Focus range Normal:0.5m~∞
Macro :24cm~3m
Max. magnification 0.16 x(Telephoto)
External dimensions : Diameter x Length* (approx.)
* distance from camera lens mount flange
φ78mm x 87mm(Wide) / 87mm (Telephoto)
Weight (approx.) TBC
(excluding caps and hoods)
Filter size φ72mm

The FUJINON XF10-24mm lens will be on sale from March 2014. Its UK SRP will be £849.99.

Premium Sigma wide and macro lenses for just £399


We are pleased to be able to offer you two fabulous special purpose lenses from Sigma that have had their price slashed to just £399.

Sigma 105mm F2.8 Macro EX DG OS

This superb lens offers premium optical quality, a fast aperture, optical image stabilisation and real 1:1 macro close focusing ability.

Sigma’s medium telephoto macro lens incorporates Optical Stabilisation allowing the use of shutter speeds approximately 4 stops slower than would otherwise be possible. SLD glass provides good control of aberration and the floating inner focus system ensures high rendering throughout the focusing range. By using Sigma’s APO Tele Converters, it is possible to take photos at greater than 1:1 magnification. HSM ensures a quiet and high speed AF as well as full-time manual focus override. This lens has a rounded 9 blades diaphragm which creates an attractive blur to the out of focus areas.

I took this lens out at the weekend to see what it could do. It works with both full frame and cropped sensor cameras. I used a Nikon D7100 here to show you  just how close you can get:

Focused at around 1:5, (approx 40cm)

Then the same setup shot at 1:1 (minimum focus distance) this is a full sized image, not cropped in any way!

This ten pence coin is also shot at 1:1

The detail this lens can render is marvellous, this shot is straight out of camera with no adjustments

It also makes a good portrait lens, with great sharpness and beautiful background blur

This great lens is available in Nikon, Canon and Sony fit all for just £399

Sigma 10-20mm f3.5 EX DC HSM

Another premium lens from Sigma, this wide angle lens for cropped sensor cameras offers amazing wide angle shots with superior sharpness.

It’s wide-angle of view from 102.4 degrees produces striking images with exaggerated perspective, enabling photographers to emphasise the subject. ELD (Extraordinary Low Dispersion) glass, SLD (Special Low Dispersion) glass and Aspherical lenses provide excellent correction of all types of aberrations. The Super Multi-Layer lens coating reduces flare and ghosting and creates high image quality throughout the entire zoom range. The HSM (Hyper Sonic Motor) ensures fast and quiet autofocus, while allowing full-time manual focus override.

I also took a few shots using this lens and a Nikon D7100. I was out around Poole Harbour for sunset which provides the kind of shooting conditions this lens thrives in. Once again these shots are all straight from the camera with no post production or cropping.

I think you’ll agree it gives impressive results and an interesting perspective over a standard zoom lens. This lens is available in Nikon, Canon, Sony and Pentax fit for just £399

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